Ross Levinsohn Is Cautious On Netflix Because Of Apple

Ross Levinsohn, a notable media executive with stints as the interim CEO of Yahoo! Inc. YHOO and President of Fox Interactive Media, was a guest on CNBC Friday to talk about Netflix, Inc. NFLX's outlook.

Levinsohn started off by stating he appreciates Netflix's original content and library, but its main problem moving forward is the simple question.

"What is Apple going to do?" he said. "Nobody is talking about Apple. It's still a massive platform - the most important platform for content creators."

Levinsohn said Apple Inc. AAPL has in some form or another hinting about its original content. However, the company hasn't come out with a formidable strategy even though it's the biggest name in content with the deepest pockets.

The Other Event No One Is Talking About

Levinsohn argued there is another event few people are talking about, even though it has huge implications in the competitive landscape. YouTube, considered to be the cord-cutting device for millennials, has recently partnered up with multiple major TV stations to stream live contact.

There may be some good news in the end.

Levinsohn doesn't believe there will be any "losers" in the space as the entire segment will be "re-ordered" over the next few years. But there will also be one disrupter and that's Amazon.com, Inc. AMZN after spending of billions of dollars on content with an immediate payoff in the form of Academy Awards.