Move Inc. CEO: We Are Outpacing Zillow-Trulia Growth By 'Quite A Margin'

News Corp NWSA completed the acquisition of real estate portal Move in November 2014. Since that acquisition, a lot has happened in the online real estate space, most notably, the acquisition of Trulia Inc TRLA by Zillow Group Inc Z.

Ryan O'Hara, who in January this year took over as the CEO of Move, was on CNBC to talk about the transformation of the company and the competition with Zillow and Trulia.

Been Pretty Busy

Hara was asked what changes have taken place at Move after he took over as the CEO. He replied, "We have been very busy. I'll take you through a few things: one, we took advantage of News Corporations' assets and capabilities at add a great amount of content and data to the site."

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O'Hara explained, "So, if you look at this realtor.com today, it's a much broader site than it was even four months ago. We have also changed the branding and the marketing behind realtor.com.

"And then we also added Elizabeth Banks as our new spokesperson to headline our marketing campaign, which launches Monday. So, we have been pretty busy."

Competing Against Zillow-Trulia

On how he competes with a behemoth like Zillow-Trulia combined, O'Hara said, "We are competing pretty well so far. So, if you look at the first four months of the year, we actually grew our business, our unique's 34 percent in the first-quarter ,and then in April, we went up 38 percent. So, we are outpacing their growth by quite a margin."

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Mobility

"And also on the mobility side, we think mobility really works for realtor.com – it leans in our strengths of real data, real information, real knowledge about the market. So, when we push into mobile, we are up 71 percent in mobile and they are not matching, they just can't," O'Hara concluded.