Here's Why This Might Be The Best Holiday Season Ever For Apple

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If data from mobile analytics firm Flurry is to be believed, Apple Inc. AAPL is having a great holiday season as the new iPhones accounted for over half of new mobile devices activated in the week leading up to Christmas.

 

Michael Andronico, associate editor at Tom’s Guide, was recently on CNBC to discuss why the iPhone 6 is proving to be such a bestseller.

 

Why Was This A Stellar Holiday Season For Apple?

 

“I think, the reason for that is this year Apple has one of the most [laborious] product line, it has had in a very long time,” Andronico said. “Starting with the smartphones, we have got two significantly different Apple phones in the standard iPhone 6 and the more phablet style iPhone 6 Plus and those larger phablet style phones are really on the rise. I think, a lot of people found those under their tree this Christmas.”

 

He continued, “If you also look at the tablets, we have got the iPad Air 2, which is a thinner and even more powerful version of the [early grade] iPad Air and finally the iPad Mini 3, which adds gold colored option, the touch ID and fingerprint option to the iPad mini with retina display. So, when you look at all these products together, this is really an year when there was an iPhone and an iPad for everybody.”

 

Hottest Device?

 

“I would say, the iPhone 6 Plus is definitely up there because it is the first time Apple has really delved into this Phablet category. People are showing that they want bigger phones and they have wanted that from Apple for a very long time,” Andronico added.

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