AOL CEO: Machines Are Coming To Advertising Like They Came To Wall Street

In talks related to innovation or new technology, AOL, Inc. AOL is one of the last names that come into someone’s mind. However, Tim Armstrong, CEO of AOL, thinks that all that is about to change now. Armstrong was recently interviewed by CNBC at the Tech Crucnh Disrupt 2014 event, in which he discussed about how AOL is nurturing new tech innovations and significance of Europe in the technology scene.

“I think that AOL has been a company that has been growing for six quarters in a row and we own the property Tech Crunch here and one of the thing that is amazing is that 1,800 people here who are all start-ups, building the world’s best technology and AOL has been a company since 2009 through programs like Tech Crunch Disrupt, we have 407 companies that have participated in battlefield and whole tonne of them have gone on to be either exited or public, we have created about $4.5 billion in market cap value just from this event alone,” Armstrong said.

Armstrong is optimistic about Europe, he feels, “Europe has got a big role to play. In the last four years in Europe, specifically in the UK, there have been 500,000 companies registered start-ups. So, while the overall economy in Europe maybe up and down and I think, it is up and down right now. The tech sector is very strong and I think this event is a great example of that.”

“There is two things we are doing in advertising, one is investing very deeply in technology and the technology around mechanization of advertising. So, machines are coming to the advertising business like machines came to Wall Street overall and you are seeing things getting traded, not just with human people trading advertising, but with machines and the second piece is we are doing a very good job on video and custom content […]”