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Welcome Back Indian Motorcycles With Polaris CEO Scott Wine (PII)

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CEO Scott Wine of Polaris (NYSE: PII) stopped by CNBC's Squawk Box Monday morning with floor examples of new vintage-style Indian motorcycles to welcome back the brand, which was America's most popular motorcycle of the first half of the 20th century.

Originating from Springfield, MA, famous as the birthplace of Dr. Seuss, Smith & Wesson (NASDAQ: SWHC), and basketball, the Indian motorcycle's historically impression can been seen in art, cultural influence, and other failed revivals by other motorcycle manufacturers since its bankruptcy in 1953.

"With our experience with Victory, we know how to build bikes, we know how to build distribution, and we're now breathing new life into this iconic brand," said wine.

"The world's fastest motorcycle [racer], Burt Munro, said this is the world's greatest motorcycle, and I think they are, the world's greatest motorcycles."

The three new models, the Chief Classic, Chief Vintage, and Chieftrain, all feature a pushbutton start, 119 foot-pounds of torque, and Thunder Stroke 111 engine, starting at $18,999, $20,999, and $22,999 respectively.

"It rides incredibly well," said Wine.

So far, the new models have gotten rave reviews from the New York Times (NYSE: NYT) and Popular Mechanics.

"We're going up…[against] the 8,000 pound gorilla in the industry," said * referring to Harley Davidson.

"So we've got everything that I think American motorcyclists what. We've got a comeback brand. We've got We've got an underdog, but we've got great motorcycles."

According to Wine, Polaris reported sales up by 11 percent and earnings up 20 percent for their first half. They're expecting a better second half, he said, with strong numbers seen from the company in July.

Posted-In: CNBC Squawk Box Indian Motorcycles Scott WineCNBC News Topics Hot Media General Best of Benzinga

 

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