Lazerow to CNBC: Facebook Will Be the Next Google

Michael Lazerow thinks Facebook will become the next success in Google's GOOG advertising mold, despite concerns that monetization may disrupt its social experience. The chairman of Buddy Media, the privately-held company offering brands social media solutions, believes that Google's business model is currently the best, because the company has had time to build on it. While he believes that Facebook is still in the nascent stages of its own model, the company's true potential show in the way they have reinvented the entire business environment. Facebook's key realization, Lazerow believes, is that good content is great, no matter where it comes from. "Content democratization," he puts it. He believes that the company's ads--the content--will not disruptive to the social process if executed correctly, and flow flawlessly, into what consumers are themselves sharing about a company's products through likes. In fact, Lazerow says, the company's voice can be an integral part on the whole narrative. This seamless integration, Michael Lazerow believes, is where the power of Facebook's platform rests. As such, the company is a long-term social media play, as he believes the company is smart enough to understand that they cannot mess up with the consumer experience, so as not to become another MySpace. The other ace in Facebook's sleeve is its platform's scalability, which Lazerow sees as much more important than straight moneymaking not only for Facebook, but any IPO in the tech scene. To illustrate this, he refers to the company's payment system, launched in the last two years. "They went from 13 million to over $600 million," he told CNBC's Squawk Box, "without even really trying!" Asked whether mass privacy concerns will turn the table on Facebook and the entire social and internet establishment, he notes that such concerns are overrated. "Websites that already know of your preferences do not necessarily know your name," he says. "Instead, they simply know that your computer inquired on a product you were interested." Which, Lazerow believes, people won't mind due to the fact that it makes their lives better and easier. The perceived lack of privacy is widely misconceived, he further posits, when you consider how much information legacy agencies such as the three major credit bureaus already have on consumers, which the latter do not seem to mind. "Equifax EFX knows a lot more about you than Facebook does," he told Squawk Box. "The difference is that, unlike with Equifax, you do have the option to opt in or out in the tracking of your data."