Battle Between Fox Business Network And CNBC Heats Up

The battle between financial news heavyweights Fox Business Network and CNBC heated up on Monday when Fox went after its competitor...on its own channel. FBN bought ad time on Time Warner Cable to run on CNBC, in which it went after CNBC's programming during the weekend of the recent financial crisis in the wake of S&P's downgrade of the U.S.'s credit rating. Unlike FBN, the network ran planned reruns throughout that weekend. Fox Business, on the other hand, went live and brought in a team to cover the story exclusively, led by Neil Cavuto. "When economic turmoil struck," says the voiceover in the FBN spots, only one network was there! The Competition? Gone fishin'." The spots were placed locally, which is a common practice for advertisers looking to get cross network promotion without having to go through the main channels. CNBC, of course, would not have knowingly sold ad time to FBN, but Time Warner did, which allowed them to reach metropolitan area subscribers tuned in to CNBC. The ad can be viewed in its entirety

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