Notable Put Options Activity in Demand Media

Shares of Demand Media DMD are lower on the session by 1.44%, currently trading at $6.15. The stock has been moving largely lower over the past three months and is currently trading below the 50-day moving average. Options traders are focusing on puts today. The strike seeing the heaviest action is the March 2012 $5.00 put, which has traded 1,500 times on open interest of 0 contracts. Put volume is outpacing call volume by 200 to 1. Demand Media, Inc. is focused on an Internet-based model for the professional creation of content at scale. The company's business is comprised of two service offerings: Content & Media and Registrar.