Curaleaf Holdings, Inc. CURLF CURA announced a cannabis education partnership for its Grassroots brand with Ganjier, the Cannabis Sommelier Certification Program.
"Analogous to the wine sommelier, beer cicerone or cigar catador, the ganjier is a trained and certified master of cannabis products, cannabis assessment, and cannabis service," stated Derek Gilman, managing director of Ganjier. "By training people like Grassroots' team members and partners to understand cannabis products more deeply, they become true leaders and advocates for quality within the modern cannabis industry."
The Grassroots and Ganjier partnership is officially underway, with 100 leadership-nominated team members across all Curaleaf departments, along with external partners, chosen due to their passion and dedication to cannabis education. An additional 79 participants, including Curaleaf's executive roundtable participants and other Curaleaf corporate social responsibility "Rooted in Good" partners, will receive access to online cannabis curriculum as part of Green Flower's new social equity in cannabis program.
A select few Grassroots members will also get the opportunity to experience the complete certified Ganjier journey, starting with the online curriculum, alongside the rest of their participating team members, and then transitioning to expert-led, in-person instruction during the Grassroots exclusive training session conducted at the expansive 243-acre Ganjier wilderness campus in Humboldt, California.
Curaleaf's Grassroots products are now available in seven states including California, Illinois, Massachusetts, Maryland, Nevada, North Dakota and Pennsylvania.
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Photo: Benzinga; Sources: courtesy of armoluk and lindsayfox via Pixabay
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