Former Patrón Spirits And Grey Goose CMO Joins Surterra Wellness

Surterra Wellness is bolstering its executive team with the additions of Lee Applbaum as chief marketing officer and Philippa Classey as managing director for Europe.

These senior hires are intended to propel Surterra’s aim to be the leading cannabis company with iconic brands that improve the well-being of consumers across the globe.

Applbaum most recently comes from Bacardi Global Brands Limited where he served as the global CMO for Patrón Tequila and Grey Goose Vodka. Classey joins from Harmless Harvest where she oversaw the growth expansion plans of regulated coconut water.

“We are thrilled to welcome two strategic and accomplished leaders in Lee and Philippa who share our consumer-first mind-set, our values and our aim to be the gold-standard in the business. Their extensive experience in building global brands will help take Surterra to the next level,” said Surterra CEO William “Beau” Wrigley Jr.

Click here for more information about the upcoming Benzinga Cannabis Capital Conference Oct. 22-23 in Chicago.

Market News and Data brought to you by Benzinga APIs
Comments
Loading...
Posted In: CannabisNewsManagementMarketsLee ApplbaumPhilippa ClasseySurterra Wellness
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!
CCC-Oct-24-Banner-1

Click on the image for more info.

Cannabis rescheduling seems to be right around the corner

Want to understand what this means for the future of the industry?

Hear directly for top executives, investors and policymakers at the Benzinga Cannabis Capital Conference, coming to Chicago this Oct. 8-9. 

Get your tickets now before prices surge by following this link.