Sara Lee Looks to its Past For New Spinoff's Name

Sara Lee

is taking a nostalgic look back at once of its coffee brands in naming its new coffee and tea business D.E. Master Blenders 1753. The name gives a nod to the history of one of its coffee brands, Douwe Egberts, which started in 1753. The packaged foods company, which owns Ball Park, Jimmy Dean meats brands as well Pickwick and Espresso branded coffee and tea lines, will spin off the D.E. Master Blenders 1753 company in June. The new...