Market Overview

Apple Tablet Popularity Boosting Mobile Search Clicks

Advertisers are putting more of their money into mobile search ads as the number of tablet users who are clicking those ads grows.

At the start of 2011, advertisers were spending an average of 3.4% of their search advertising budgets on mobile ads. By the end of last year, that had climbed to 8.7%, according to a report out Monday from Marin Software, a company that places online ads. By the end of last year, 12.3% of search ads that were clicked...

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The following article is from one of our external contributors. It does not represent the opinion of Benzinga and has not been edited.

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