Apple Inc AAPL investors are awaiting the company&rsquo;s highly-anticipated event this week and hoping that Tim Cook will surprise the world with a market-moving announcement. It&rsquo;s widely speculated that the company will unveil the newest iPhone model this week, but many experts are becoming <a href="http://www.benzinga.com/analyst-ratings/analyst-color/15/09/5814219/oppenheimer-apple-remains-underwhelmingly-brilliant">increasingly skeptical</a> of the iPhone&#39;s ability to move Apple&#39;s share price. 
	 
	iPhone complacency 
	At this point, it seems that a large part of the world has been lulled into complacency when it comes to the iPhone. The incremental improvements from model to model don&rsquo;t generate the same type of excitement and buzz that they used to. In fact, fears about iPhone demand weakness in China are mostly to blame for Apple&rsquo;s recent dip from all-time highs of above $130 per share to below $95 per share during the height of the China fears. 
	<img alt="" src="/files/u81483/aapl_1.png" style="width: 480px; height: 322px;" /> 
	 
	The numbers 
	The iPhone is no longer the &ldquo;next big thing&rdquo; in the tech world, and there&rsquo;s no question that its largest growth is likely behind it. The market has extremely high expectations for Apple, and it becomes easy to overlook just how dominant both Apple and the iPhone continue to be quarter after quarter. 
	 
	Apple is the world&rsquo;s largest company by market cap, and the iPhone plays a huge role in that success. According to the most recent <a href="http://www.statista.com/chart/3775/iphone-revenue-in-perspective/">quarterly numbers</a>, Apple generates more revenue from the iPhone alone than rivals such as Google Inc GOOG GOOGL, Amazon.com Inc AMZN and Microsoft Corp MSFT generate from their entire businesses. In fact, iPhone revenue is larger than the total combined revenues of eBay Inc EBAY, Facebook Inc FB and Google.

	<img alt="" src="/files/u81483/iphone_1.jpg" style="width: 480px; height: 342px;" />

	 
	Takeaway 
	Apple has a high bar because of its history of consistently beating expectations. However, it&rsquo;s important for investors to remember that even if the iPhone 6s doesn&rsquo;t deliver Earth-shattering new technology this week, $31.4 billion in revenue per quarter (and growing) means that the iPhone will remain in a product class all by itself for years to come.

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The iPhone Generates More Revenue Than Google, eBay And Facebook Combined