How The Internet Is Revolutionizing The Financial Planning Industry

As people seek control of their financial well being, data is continuously moving online. Bank accounts, brokerages, investment managers, credit cards and almost every other part of a person’s financial life is available through the internet.

In an exclusive interview with David Lyon, CEO of Oranj, he explained how internet-ization is helping people achieve their financial goals. Oranj is a platform for people to manage their financial lives, online.

“It provides the user with the ability to engage with their financial plan online,” Lyon stated. “Oranj allows people to set goals, view all of their assets in one place, and thats not just their investments. It includes their home, private equity investments – a true extension of their financial advisor relationship.”

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The internet has people less limited by their financial planner’s schedule and can track the progress of their goals in real time. On top of this, people recognized an unprecedented amount of freedom.

From the view of the financial planner, offering a platform like Oranj helps attract clients because of the additional value they can add.

“Anything we can do to help the advisor be more strategic about their business, is the business we are in. That is where the industry is going” Lyon explained. “I see the future of the advisory business over the next five years as becoming more automated online… and traditional advisors are going to need more innovative ways to engage with their clients and keep their clients engaged.”

David Lyon concluded by explaining that in a world with so many technology options and investing channels, platforms like Oranj deliver value by providing advisors with increased scalability and the tools to be more strategic in their approach and management of their clients."