Top Ten E-Commerce Startups in LA: #6 DailyLook

Returning to my list of the Top 10 E-Commerce Startups in LA, DailyLook is ranked #6.

DailyLook is a flash sales site that sells one new look each day, and the look remains available for 36 hours. Meaning that on any day you can shop up to 3 different looks. Customers can purchase the entire outfit or select pieces. The entire outfits retail for $100 or less.

DailyLook's approach to flash sales allows it to change the focus from steep discounts to fashion and personal curation.

DailyLook was founded by Brian Ree (CEO), Michael Kim (CMO), and Eric Marston (CTO). Brian Ree was previously the Founder of PokerLetter, the largest poker strategy newsletter in the world, which was acquired by FullTiltPoker in 2007. The company has gained 250K members since launching in October of 2011, and recently raised an undisclosed seed round.

Key Points:

• Location: Los Angeles, CA
• Founded: June, 2011
• Launched: October 2011
• Initial Venture Funding: Undisclosed
• Total Amt Raised: Undisclosed
• Current Investors: Undisclosed

I'll be sure to update the above funding stats once the company goes public with this information.