CBS David Poltrack Says The Web Is Helping TV

At the Ignition Conference, CBS Chief Research Officer, David Poltrack said the web is helping television. He noted that the people who do watch a tv show on the web is a younger demographic, but CBS is not losing its audience. Turner Broadcasting's Jack Wakshlag noted that people on the web who are watching TV are actually viewing more commercials than they did two years ago.
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Posted In: CBSIgnition Conference
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