Harvest Exchange: Fintech Giving Asset Managers A Competitive Advantage By Using Artificial Intelligence

It's almost that time of year.

The 2017 Benzinga Global Fintech Awards is a competition to showcase the companies with the most impressive technology that are paving the future in financial services and capital markets.

To get you prepared for this year's awards, Benzinga will profile each fintech company that has applied. Want to get involved? Submit your company here. For this installment, we spoke with Harvest Exchange CEO Peter Hans (answers have been edited for length and clarity).

Harvest Exchange

What does your company do? What unique problem does it solve? Who are your customers? All financial firms that want to increase their visibility among their target clients or communicate more efficiently with their existing clients. We support asset managers, from the largest mutual fund managers to the most nimble hedge funds, by leveraging data usage to provide actionable intelligence to their sales forces. Our reader audience is the entire universe of professional and accredited investors. Where are you located? Who is your company's leadership? What kind of experience do they have? Anything else Benzinga should know about your company? Image Credit: Screenshot from hvst.com

Harvest Exchange brings you insight and expertise from the world's top investment organizations — all curated to the reader's interests. Professional investors join Harvest's community to share their perspective for the purposes of highly targeted brand enhancement and marketing. Professional and nonprofessional investors access Harvest in order to consume investment content directly from the world's top investment minds.

How long have you been in business?

Harvest was formed in 2012.

Our headquarters are located in Houston. We also have a NYC office.

I am the CEO and co-founder of Harvest Exchange. Prior to launching Harvest in 2012, I was on the founding team of Height Analytics, a registered investment advisor. I helped to grow Height from initial launch to a market leader within the regulated industries advisory services.

My Wall Street experience included both capital markets and asset management, where I focused on interest rate derivatives.

The Harvest community is the investment community, with a reader base including financial advisors, institutions, corporate investment personnel, qualified individual investors, banks and more.

We see a clear trend, and strong demand, for content curation, artificial intelligence, machine learning and behavioral analytics at the cohort/individual level, and our asset management clients will have a competitive advantage moving forward as a result of this distribution and analytics system. Consumers of financial products want to consume information on their own time and in their own way, and Harvest gives them their own unique, curated experience.

If you’re looking for cool fintech startups and access to top financial institutions, and are sick of attending stuffy corporate conferences, the Benzinga Global Fintech Awards is the event for you. From its first year in 2015, the competition grew to over 250 applicants and over 500 attendees in 2016.

Connect with us on social media — use the hashtag #BZAwards and #Fintech to spread the word!