Social Data Predicts Record Breaking Opening Weekend For 'Finding Dory'

According to the latest data from TickerTags, this weekend could be a historic one for Walt Disney Co DIS. Social media buzz surrounding Disney’s new movie “Finding Dory” is unprecedented.

TickerTags monitors social media sites to identify trends by searching for words and phrases that appear together in social media content, such as tweets.

Analysts anticipate “Finding Dory” will draw at least $110 million in its opening weekend, and some believe the movie will surpass “Shrek the Third” for the best opening weekend by an animated movie in history. The record currently stands at $121 million.

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If social media data are any indication, it could indeed be a record-breaking weekend for Disney. Organic social media mentions of “Finding Dory” on the Wednesday before its premiere are 212 percent, 578 percent and 29 percent higher than “Jungle Book,” “Zootopia” and “Minions,” respectively.

Of the three movies mentioned, “Minions” had the largest opening weekend at $115.7 million. If “Finding Dory’s” social media buzz translates directly into ticket sales and the movie comes in 29 percent ahead of “Minions,” that would mean Disney is looking at an incredible $149 million opening weekend.

Disney’s stock could certainly use the boost after falling 6.2 percent so far in 2016.