Cisco, A+E Networks Test Mobile Viewing Pattern Technology - Analyst Blog

Cisco (CSCO) along with A+E Networks recently announced the successful integration and testing of the Nielsen ID3 tagging technology. The addition of the ID3 tags will help track TV viewing patterns on mobile devices.

The N-Screen market is promising. It is becoming an important constituent of the viewers overall TV experience. As the use of multiple screens and devices continue to show an upward trend, it is important to be able to keep a track of the programming data and information relaying within the TV ecosystem.

The N-Screen technology enables consumers to view programs across multiple Internet-connected devices and to shift from watching the same program on a TV to a tablet or a smartphone.

The recently tested feature will enable media companies, broadcasters and service providers to monitor the viewing behavior and ratings across several devices. This in turn will increase the program advertising potential.

Cisco's D9036 broadcast encoder was upgraded to test Nielsen ID3 tagging. Cisco had launched this feature on its videoscape AnyRes live standard and HD software encoders previously.

Cisco Systems, Inc. is the worldwide leader in networking for the Internet. Cisco's Internet Protocol-based networking solutions are the foundation of the Internet and most corporate, education, and government networks around the world.

Cisco currently has a Zacks Rank #3 (Hold). Better-ranked stocks in this industry include Extreme network (EXTR) which sports a Zacks Rank #1 (Strong Buy) , and Brocade Communications Systems (BRCD) and Emulex Corporation ( ELX), both carrying a Zacks Rank #2 (Buy).

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