Morgan Stanley Reiterates Overweight, $260 PT on Amazon.com

Morgan Stanley maintains its Overweight rating and $260 price target on Amazon.com AMZN as it sees the stock is its highest-conviction, long-term idea. Morgan Stanley notes its reasons: "Long-term, sustainable revenue growth opportunities; eCommerce leader that continues to take market share from offline and online channels; Broad selection / superior customer experience / ease of use creates superior user experience, drives loyalty; Focus on customer has led to double-digit y/y active customer / seller growth." AMZN closed at $179.03 per share on Thursday.