Findings
Deductions
Based on visitation trends, Wells Fargo noted an increase in the fourth quarter, encompassing the holiday season. Over the past two years, the sequential increase has been 500 basis points.
Accordingly, the firm expects about 70 percent of all U.S. internet users will visit Amazon.com in the fourth quarter of 2016.
Going by the seasonality of roughly a 15-minute sequential increase in average time spend per month by an average visitor to Amazon.com, Wells Fargo expects 75 minutes for the fourth quarter of 2016, or a cumulative four hours for the quarter.
At last check, shares of Amazon were down 0.61 percent at $765.70.
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