Bloomberg's Ovide: Apple Will Be Great Again -- Just Not This Year

According to Ovide, it has been an "awful" year for Apple by its own "high standards." With that said, she has an "uninspiring" message to the company's fanbase and shareholders wondering when the tide will turn.

"Wait until next year," she said.

Ovide expanded that Apple's new iPhone will merely be a "tweaked" version of the iPhone 6s and break its pattern of introducing a new "numbered" phone every two years.

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Meanwhile, Apple's revenue has declined for the past two quarters, a trend that will "probably" continue for at least the next six months. The last time Apple's sales fell for 12 months was way back in 2001.

Ovide continued that Apple's stock has dropped 26 percent from its all-time highs in February 2015.

Unfortunately for Apple's investors, a major sales rebound isn't likely until 2017 when Apple will introduce a "dramatically" new iPhone with a revolutionary thin screen that could "spark a new wave of iPhone sales."

"Wait until next year isn't a great rallying cry but it's the best Apple can do," she concluded.

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