Is Snapchat Seeing More Growth Than Twitter?
Wilson analyzed key growth metrics for the company:
- "Snapchat's users are almost as active as Facebook's but far more active than Twitter's"
- Snapchat's users are more heavily skewed to the United States as 55% of users are international vs. Facebook and Twitter at 63 percent and 78 percent, respectively.
- "Snapchat has a far lower monetization than Facebook and Twitter at a similar user size."
As Snapchat considers whether to hold an IPO or not, investors may compare these growth metrics with the company's public competitors.
Latest Ratings for TWTR
|Jan 2017||Pivotal Research||Downgrades||Buy||Hold|
|Jan 2017||Aegis Capital||Initiates Coverage On||Sell|
|Nov 2016||OTR Global||Downgrades||Mixed||Negative|
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