CLSA Talks With Mixpo: Sees Facebook As Top Pick, Twitter As Underperforming
Amid the product calls, Lee and Fang reiterated Facebook as a Top Pick and remained cautious on Twitter.
The analysts highlighted three data on three features from Facebook:
- "Instant Articles will likely increase user engagement and monetization for FAN (FB Audience Network);
- Canvas will likely become the new landing pages for brands, driving spending for new product launches. Lead-gen ads show that FB is gaining 2x pricing leverage while diversifying into the services industries such as healthcare, financial service and automotive; and,
- video ads are seeing a significant improvement in view-through rates (VTR), indicating improved relevancy."
Related to Twitter, Lee and Fang noted "Amply Open pre-roll ads appear to be promising, but concerns still remain for DR advertising."
The CLSA analysts maintain a Buy rating and $161 price target on shares of Facebook, and an Underperform rating and $16 price target on shares of Twitter.
Latest Ratings for FB
|Jan 2017||Raymond James||Upgrades||Outperform||Strong Buy|
|Jan 2017||Aegis Capital||Initiates Coverage On||Buy|
© 2017 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.