Here's How 'Beasts Of No Nation' Performed, In Three Charts

• Netflix, Inc. NFLX acquired the worldwide distribution rights to the 2015 war drama film "Beasts Of No Nation."
• The film’s box office release collected $51,000 – not necessarily an indication of a "flop."
• Rich Tullo of Albert Fried analyzed the film’s release, noting that it as of Monday evening (based on Google Trends) it is doing "slightly better" than Larry David on SNL, a "little worse" than Goosebumps and half as good as "Bridge of Spies."

"Beast of No Nation," Netflix’s latest full-length feature film, was released to the online streaming platform and a select number of cinemas last week to a mixed reception.

Rich Tullo of Albert Fried commented in a note that the film is scoring a 13. This figure is "slightly better" than Larry David on SNL (9), a "little worse" than "Goosebumps" (15) and half as good as "Bridge of Spies" (26).

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Meanwhile, the film saw a limited release within a small number of independent theaters and collected $51,000 at the box office. Tullo noted that while this figure may suggest a "huge flop," Netflix may have only released the film into the cinemas to fulfill contractual obligations with its producers.

"So while the $51,000 box office seems like a huge flop it is possible that Beasts of No Nation may be popular on Netflix," Tullo wrote. "The answer, so far it's not hugely popular on Netflix at least not yet."

Tullo continued that "Beasts of No Nation" was actually "not doing very well" until management mentioned the movie during its recent post-earnings conference call. Following the call last Wednesday, its Google Trend accelerated from just 3 to 100 on Friday before eventually cooling off to 28 the following Monday.

However, a drop in Google Trend doesn't indicate a drop in momentum as overall viewing could be increasing – just not as fast.

Tullo suggested that if the film's Google Trend rises to the 20-30 level, the movie is "successful" but with a two to four million audience (as opposed to "House of Cards" which has a three to five million audience). The analyst estimated that altogether the movie would have likely generated about $20 million in global ticket sales in a six-week run.

Popular With 'East And West Coast Elites'

Domestically, Tullo observed that the film was "popular" among "East and West Coast Elites" and "not really popular" outside of Los Angeles, and Washington DC. Meanwhile, sporting events could have played a factor in New York and Chicago.

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Strong Performance In Ireland, Not So Hot In Other Markets

Tullo pointed out that the film "did well" in Ireland which "makes sense" given the country's civil war and former colonial rule. Meanwhile, the film "did not do so well" in other international markets such as France, Germany, Japan and Brazil.

Oddly enough, the movie attracted a viewership base in markets where Netflix has no official presence, like Kenya and Ghana. This may have been the result of piracy, hacking, and use of VPNs.