In a report published Monday, Piper Jaffray analyst Neely Tamminga discussed the results from a proprietary survey exploring women's shopping behavior and intentions.
According to the survey, Wayfair improved in "aided and unaided awareness," while maintaining a higher repurchase intent from a year ago.
'Good' And 'Really Good' News
First, the good news consists of Wayfair's awareness level moving higher to 71 percent – marking the highest level seen ever. When asked if respondents have heard of Wayfair, 71 percent had said yes, up from 69 percent six months ago and 62 percent a year ago.
Second, the really good news consists of repurchase intention of those surveyed. The survey found that 86 percent of the women who had shopped with Wayfair over the past six months plan on revisiting within the next six months. In addition, when asked why women chose to purchase from Wayfair, the survey showed an increase in "best selection" as a choice.
Well Positioned Company
Tamminga added that the survey results confirms the company is well positioned for three reasons: 1) the brand is working in attracting new interest and customers, 2) customers appear to be repeating the stores at a faster rate and 3) "home" is likely to benefit from an increase in household formation.
Image Credit: Public Domain© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
date | ticker | name | Price Target | Upside/Downside | Recommendation | Firm |
|---|
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
