PiperJaffray Calls JC Penney One Of Two Top Picks For 2015, Puts JCP PT At $17.00 And Rates Overweight

Piper citing a survey the firm conducted of 1,050 women which found respondents view JCP as No. 2 retailer for women to shop, up from No. 4 one year ago. New products and new initiatives points to company's 'never stop' momentum
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