Kristin Bentz On Possible Martha Stewart Acquisition By Sequential

A rumor surfaced today that Sequential Brands Group

is moving to acquire Martha Stewart Living Omnimedia

. According to The Wall Street Journal, the buyout could be announced within a few days, although no details are yet know. We asked Kristin Bentz, President of Talented Blonde, LLC and a retail markets expert, what she thought about the news. Bentz calls the potential deal a win-win for both parties. She says that "[Sequential] has been on the prowl for acquisitions, and MSO would be a slam dunk." Bentz notes that Sequential has "some great brands that just need a little love and rebranding," including REVO, Ellen Tracy, and Heely's. Martha Stewart, in her words, "would give them a multi-platform lifestyle brand that is basically turn-key." More generally, she is optimistic about Sequential's growth prospects, especially with big-time financial backers such as Bank of America and Blackstone. Bentz sees a bright future ahead for Sequential as well as Martha Stewart, especially if it can enter under the licensing firm's umbrella.