In a report published this morning, Credit Suisse Analyst analyst Stephen Ju stressed that the main highlight of tomorrow's Q4 earnings results for r Electronic Arts EA was not a top or bottom line figure necessarily. Instead, Ju prioritized his focus on the 2016 guidance that should come out in tomorrow's report.
In Ju's note, he hones in on Star Wars Battlefront as his main "wildcard factor" with the November 17th release date approaching. For this title, Ju projects around 6 million units to be sold for the game. However, he admits that this is a conservative model right now given two reasons:
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- Even the prior Star Wars Battlefront iteration generated sales of approximately 9 million units.
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