Bank Of America Sees 'Fifty Shades Of Green' At Comcast

In report published Wednesday, analysts at Bank of America Merrill Lynch strongly reiterated their Buy rating on

, while maintaining their price target at $84. The analysts believe that the company's currently has an attractive valuation. According to the analysts, the factors in favor of Comcast are its "1) best-in-class Cable ops; (2) upside from TWC acquisition; (3) solid execution at NBCU w/ further upside anticipated; and (4) an attractive valuation." The company is expected to report strong 1Q15 results, especially for its cable and NBCU segments. Comcast is also likely to witness positive video net adds, as well as market share gains in the HSD/VOIP segment. In addition, the SME segment is likely to report growth of more than 20 percent. "At NBCU, we proj(ect) solid Theme Park and Film results, while Broadcast and Cable Networks face tough comps," the analysts said. Shares of Comcast recently traded at $59.90, up 1.57 percent.