Research Report: Google's China Loss Is Baidu's Gain

Loading...
Loading...

Google Inc GOOGL's loss in China is Baidu Inc. BIDU's gain, according to estimates released Tuesday.

Google's search, map and Gmail services are blocked in China, and forecasters at eMarketer said Baidu is picking up the slack.

Baidu will increase its share of worldwide search spending to 8.8 percent, from 7.6 percent last year, eMarketer said.

"Baidu is reaping the benefits of Google's ban in China," according to the report.

Baidu's search and ad revenue will increase 34 percent to $7.18 billion in 2015. That's down from a growth rate of 41 percent last year.

Meanwhile Google is forecast to capture a 55 percent worldwide market share of search spending.

Google's revenue from the sector will grow 15.7 percent to $44.7 billion. Google's growth in the segment last year was 17.7 percent. Its total 2014 revenue was $49.05 billion.

Microsoft Corporation MSFT and Yahoo! Inc. YHOO are still "key players on the world stage," eMarketer said, but combined will own just 6.5 percent of the global search ad market in 2015.

date
ticker
name
Price Target
Upside/Downside
Recommendation
Firm
Posted In: Analyst ColorAnalyst RatingsTecheMarketer
We simplify the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!

Loading...