Poll Shows 69% Of Americans Not Interested In Apple Watch

A poll conducted by Reuters/Ipsos shows that 69 percent of Americans are not interested in buying the Apple Inc. AAPL Watch, a Reuters article informed Friday afternoon.

Moreover, about half of the 1,245 respondents said they hadn’t even heard about the new gadget, launched last Monday in the “Spring Forward” event, even though the media covered the news widely.

Nonetheless, this is not the fist time that the tech behemoth had to revert initial indifference or skepticism regarding one of its products. Similar were the cases for the iPod and iPad, which proved highly successful later. However, much work needs to be done to make the Watch not only known, but also desirable.

On the bright side, “roughly 13 percent of survey respondents who did not own an iPhone said that they would consider buying one in order to buy an Apple Watch, which needs an iPhone to work fully,” the article reports.

About The Poll

The survey included responses from 1,245 U.S. inhabitants who answered online. The data was then weighted (by gender, sex, age, etc.) to reflect the U.S. population. Its credibility interval is -plus or minus- 3.2 percentage points.