Market Overview

The 1 Thing Apple Watch Users Will Likely Focus On

Share:
Related AAPL
Inauguration Day: Trump Speech In Focus As New President Prepares To Take Office
2 New ETFs Worth A Gander
Facebook, Amazon, Alphabet Rated Buy; Domino's Upgraded (Investor's Business Daily)

Apple Inc. (NASDAQ: AAPL) didn't surpass any industry standard concerning battery life for its new watch lineup, and an analyst predicted Tuesday the issue will get lots of attention.

Apple said users will typically get 18 hours of use between charges. But the battery dies after just three hours of phone conversation.

"We expect a lot of focus on battery life in reviews" of the new product, JP Morgan's Rod Hall said.

The company's 18-hour estimate is based on 90 time checks, 90 notifications, 45 minutes of app use, and a 30-minute workout with music playback from Apple Watch via Bluetooth, over the course of 18 hours.

Used solely as a watch, the battery can power the device for up to 72 hours.

Hall, who believes Apples battery duration estimates are conservative, was generally positive on the device.

But Hall shaved his 2016 earnings estimate for Apple by 1.5 percent to $10.34 a share, because of lower-than expected pricing on the devices.

Analysts on average expect 2016 earnings of $9.24 a share.

Hall maintained a Buy rating and $145 target on Apple; the company changed hands recently at $125.38, down $1.76.

Latest Ratings for AAPL

DateFirmActionFromTo
Jan 2017OTR GlobalDowngradesNegative
Jan 2017GuggenheimInitiates Coverage OnBuy
Dec 2016PiperJaffrayAssumesOverweightOverweight

View More Analyst Ratings for AAPL
View the Latest Analyst Ratings

Posted-In: JP Morgan Rod HallAnalyst Color Analyst Ratings

 

Related Articles (AAPL)

View Comments and Join the Discussion!