Here Are The Banks Gaining Market Share...And Those Going In The Wrong Direction

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A recent report by Susquehanna Financial Group looked at the regional bank loan market shares for top American banks. Banks that gain loan market share will likely demonstrate better earnings power as the economy continues to improve.

The report identified which banks are gaining market share and which are trending in the wrong direction.

Sequential 3Q14 To 4Q14 Trends

According to the report, six banks increased loan market share on a quarterly basis in Q4, and Wells Fargo Corp WFC was the leader in the group.

Wells Fargo saw a 21 bps jump in 1-4 family residential loans, although the company's overall mortgage origination share fell to 18 percent.

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The biggest losers on a quarterly basis were Fifth Third Bancorp FITB and Zions Bancorp ZION, which lost 2 bps and 3 bps of overall loan market share respectively.

4Q13 To 4Q14 Y/Y Trends

The PNC Financial Services Group PNC led the group in year-over-year (Y/Y) share gains in Q4, increasing its take by 17 bps in the quarter. Other Y/Y share gainers include U.S. Bancorp USB (+6 bps), Huntington Bancshares Inc HBAN (+2bps) and KeyCorp KEY (+1 bps).

The two largest Y/Y share losers in Q4 were Bank of America Corp BAC (-147 bps) and Citigroup Inc C (-88 bps).

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1Q10 To 4Q14 Crisis Recovery Trends

Finally, the report included a look at the overall performance of the group over a multi-year period of recovery from the Financial Crisis. Since 1Q10, the biggest loan share gainer has been U.S Bancorp, with a 71 bps gain during the span.

PNC Financial was a close second with a 55 bps gain.

Seven banks, including KeyCorp, Comerica Inc CMA, Zions, Bank of America, Citigroup, JPMorgan Chase & Co JPM and Wells Fargo have lost loan market share to varying degrees since 1Q10. Bank of America is the biggest loser during that stretch, dropping 370 bps of share.

Stock Picks

The report names Fifth Third, PNC Financial, SunTrust Banks Inc STI and U.S. Bancorp as Susquehanna's top regional bank stock picks.

Susquehanna currently has a Positive rating on all four stocks.

Disclosure: The author owns shares of Bank of America and Wells Fargo.

Image credit: Joe Mabel, Wikimedia

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