Here Are The Six Reasons Why One Analyst Upgraded The Gap

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In a report published Tuesday, FBR & Co. analyst Susan Anderson upgraded shares of
Gap Inc
to Outperform as 2015 could prove to be a "breakout" year. Anderson acknowledged the potential for continued segment pressure at the Gap core brand, but the risk is outweighed by "substantial" 2015 tailwinds which include: 1. Stabilizing promotional and clearance levels. 2. Reduced inventory levels that could drive average unit revenue and reduced markdowns. 3. Continued execution at Old Navy. 4. Supply chain enhancements including responsive supply chain, fabric platforming and seamless inventory. 5. Favorable cotton price benefits to take effect in the second half of 2015. 6. "Refreshed" initiatives from the new CEO Art Peck. "We believe that Gap's guidance conservatively does not take into account these factors," Anderson concluded. Shares were upgraded to Outperform from Market Perform with a price target raised to $48 from a previous $39.
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Posted In: Analyst ColorAnalyst RatingsArt PeckCotton PricesFBROld NavyretailersSusan AndersonThe Gap
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