Analyst: 'Pushing The Envelope' Is Whole Foods' M.O.

In a report published Monday, Deutsche Bank analysts maintained a Hold rating on

, with the price target at $54. The analysts highlighted the key points addressed by the management during their Investor Day hosted in Austin. In the report, Deutsche Bank noted, "Over WFM's 30+ yr history, the company has consistently been ahead of the curve in setting the highest standards." The company has also leveraged the power of its brand for social responsibility. Recently, WFM created the 'Share the Buzz' campaign that highlighted the declining population of bees. The analysts pointed out, "WFM has a very involved new store review process. In fact, WFM has never had a store fail, and since the recession, WFM has become more efficient," while adding that the company has "plenty of runway ahead." "WFM is continually looking for ways to improve processes, reduce costs to offset price reductions, innovate and improve the experience. One example of harnessing this creativity is the new kiosks in the prepared foods area," the analysts commented. While saying that the company's M.O. seems to be "pushing the envelope to challenge the Status Quo," Deutsche Bank added, "We believe very strongly in the WFM concept, and continue to believe it will prevail in the long-run. However, we remain at Hold as FY15 is a year of transition, tailwinds are abating (cannibalization, weather), and valuation is more than fair."