4 Things Analyst Craig Sterling Is Watching On Priceline Group

Speaking to Benzinga, Eva Dimensions Analyst Craig Sterling made some observations about Priceline Group Inc PCLN ahead of its Q4 earnings release.

First, Sterling noted that SG&A has been growing and, as a result, the company’s rate of profit growth has slowed.

Second, the company’s cost of sales “has come down a lot in the last four or five quarters.” Sterling was curious to see how much the company can continue to drive the cost lower under the presumption that it may be reaching its limit.

Third, Priceline continued “to invest in its brand, in terms of advertising expense,” which Sterling saw as a “good thing.”

Lastly, Sterling was looking forward to any news on the company monetizing its recent acquisitions.

Ahead of its earnings release, Priceline Group Inc traded at $1,123.90, up 0.26 percent.

Kevin Riley and Brianna Valleskey contributed to this report.