Piper Jaffray analyst Neely Tamminga commented that the “Piper Jaffray Consumer Research Team shopped across multiple markets on Thanksgiving and Black Friday to help walk off the derby pie calories and assess the kick off to the holiday shopping season.
“Based on our checks, we highlight four themes:
- blurring of the days with Black Friday deals having kicked off as early as Monday this week causes for less of an immediate call to action during Thanksgiving and Black Friday;
- blurring of the channels also keeps people out of the mall during Thanksgiving and Black Friday as folks could access most deals from home via their mobile phones and computers;
- home-related goods, toys, accessories, and jewelry were products of choice in most instances; and
- anchors like [J C Penney Company Inc JCP], [Kohl's Corporation KSS], and [Macy's, Inc. M] were busier than the interior of the mall."
J C Penney traded at $7.94 in the premarket, up 2.45 percent.
Kohl's closed Wedensday at $58.67, down 0.31 percent
Macy’s traded at $63.95 in the premarket, up 0.66 percent.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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