In a report published Monday, Morgan Stanley analyst Benjamin Swinburne initiated coverage on Google Inc GOOGL with an Equal-Weight rating and $600.00 price target.
In the report, Morgan Stanley noted, “We initiate at EW with a $600 PT as Google fends off a ‘law of large numbers' issue in core search by ramping investment spend. Google is a LT secular winner, but estimates appear high and diversification is proving expensive.”
Google closed on Friday at $567.87.
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