Deutsche Bank Thinks Facebook Is A 'Must Own' Stock

On Wednesday, Deutsche Bank analysts commented on Facebook Inc FB Ross Sandler has a Buy rating and $90 price target on the stock.

Within the note Sandler writes, "We would add to FB positions heading into 3Q results."

Sandler believes that Facebook is a must own going into 2015 as the company has many new revenue opportunities such as Instagram and WhatsApp.

Moreover, Deutsche Bank analysts estimate that Facebook controls nearly 25 percent of the total time people spend on a PC or mobile device, but only captures around 10 percent of U.S. digital advertising. Consequently, analysts feel Facebook is under-earning compared to its earning potential.

Shares of Facebook recently traded at $72.95 down, 0.8 percent.