Deutsche Bank Comments On Apple Inc.'s New Products

In a note published Wednesday morning, Deutsche Bank analyst Sherri Scribner commented on Apple Inc.'s AAPL unveiling of multiple new products including new iPhones, Apple Pay and the much-anticipated Apple Watch.

Scribner commented, "While we felt iPhone and Apple Pay were largely in line with expectations, the features on the Apple Watch were better than we had anticipated."

Scribner said the watch could be a new source of significant revenues for the company with the potential to bring in anywhere from $15-60 billion. As such, she has maintained a Buy rating on Apple with a $105 price target.

In terms of the new iPhones, Apple will launch two different sizes. The iPhone 6 will have a 4.7 inch screen, while the iPhone 6 plus will have a 5.5 inch screen. The company announced it will start shipping the new phones on September 19 with an entry price of $199.

Looking at Apple Pay, Scribner said it was mostly as expected. However, she did note one surprise -- a feature that allows user to make payments without disclosing personal or credit card information. Scribner sees this as a compelling offering, buts said it is "unlikely to substantially move the needle on Apple's revenue."