UPDATE: Morgan Stanley Reiterates Overweight Rating, Removes PT on MasterCard as Tokenization will Add New Revenue Streams

In a report published Monday, Morgan Stanley analyst Smittipon Srethapramote reiterated an Overweight rating on

, but removed the $88.00 price target. In the report, Morgan Stanley noted, “As noted in several press articles last week, MA confirmed that it will be implementing new issuer fees related to tokenization of card accounts.The new fees will include a $0.50 digitization fee, which will be collected from issuers for each instance that a mobile device is provisioned with a tokenized payment credential. MA will also charge issuers a $0.10 monthly fee per digitized/tokenized account per device for what they are calling as ‘Digital Enablement Service Lifecycle Management'. For Maestro accounts (that have an unaffiliated signature brand in the front), the service fee will be $0.025 per account per month. These fees are expected to take effect on September 1.” MasterCard closed on Friday at $76.48.