Credit Suisse Initiates Coverage on Orbitz Worldwide On Hotel Segment Focus
In a report released Friday, Credit Suisse analyst Dean Prissman initiated coverage on Orbitz Worldwide (NYSE: OWW), giving the car rental service a Neutral rating with a price target of $10.50 a share.
Analysts at Credit Suisse favor Orbitz for being highly competitive in OTA segment domestically and for shifting its focus on its hotel segment.
Prissman projects upside for Orbitz with its new loyalty incentive program. Orbitz incentives are projected to increase returns with LTV, hotel segment growth, and a through its new mobile platform.
Latest Ratings for OWW
|Oct 2014||FBR Capital||Upgrades||Market Perform||Outperform|
|Aug 2014||JP Morgan||Maintains||Hold|
© 2014 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.