Facebook FB hopes that it can increase engagement among its 1.2 billion users by allowing them to save content for a later date.
The social networking giant has made several announcements this month, starting with Mentions and a Buy button. Now the company has unveiled a save feature that keeps track of important links, movies, TV shows, music and more.
"The Save button is more of a tool to get [engagement] higher," Sterne Agee analyst Arvind Bhatia told Benzinga. "The Buy button, I think, the attempt there is twofold. The initial thought is that it will make it easier for advertisers or marketers on the platform to convert. I think it's more with that in mind than a big focus on e-commerce themselves. They'll eventually get a cut if it's big enough. For now, the Buy button is really to make it seamless to buy something that you're seeing. It's more of an advertising tool."
Bhatia compared Mentions (a feature for celebrities to connect with regular Facebook users) to the Influencer features on Facebook. Similar or not, he is very happy with these additions.
"I think those are all positives," said Bhatia. "It just shows that Facebook continues to test different things. As large as they are, they gotta keep running as fast as they can. We like them. We like the changes."
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Posted In: Analyst ColorNewsSuccess StoriesAnalyst RatingsTechInterviewArvind BhatiaFacebookSterne Ageetwitter
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