Nomura Comments On Facebook-LiveRail Deal
Following Wednesday's announcement by Facebook (NASDAQ: FB) that it will acquire LiveRail, a company involved in advertising technology, Nomura issued a note expressing optimism on Facebook's strategy to make its ads more relevant.
The note also sited a TechCrunch report that reported Facebook paid between $400 and $500 million for the deal, although this has not been confirmed by the company.
Nomura currently rates Facebook as Buy with a $78 price target.
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