Oppenheimer Initiates Coverage On Orbitz

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In a report released Tuesday, Oppenheimer analyst Manish Hemrajani initiates coverage on Orbitz Worldwide Inc.
OWW
giving the company a Perform rating. Analysts at Oppenheimer prefer Priceline and Expedia due to more opportunity with larger balance sheets, but are confident on Orbitz's ongoing operations with growth in international markets, its loyalty platform, and development of its mobile platform. Oppenheimer projects larger online travel companies such as Priceline and Expedia to take most of the international growth opportunity. The analysts covering Orbitz claim they are waiting for a better entry point with more innovation in its loyalty program.
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