In a research note released Monday, Barrington Research analyst James C. Goss initiated coverage on Marcus MCS with an Outperform rating and a $24 price target.
The analyst said that with the third generation of the family now taking control, he senses a greater deal of focus on developing strategies for the lodging and theatrical exhibition side.
The company's executives have grown the business, as they have acquired theaters and have even incorporated restaurants.
The acquisition of theaters places the company in a position to accelerate its expansion; Marcus is now fifth among the national exhibition chains.
Shares of Marcus are up 1.96 percent.
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