In a research note released Thursday, MKM Partners analyst Eric Handler commented on Take-Two Interactive Software TTWO and how Grand Theft Auto online could impact the company's stream of revenue.
The analyst believes that revenue from the GTA franchise should be able to drive up earnings per share outperformance in full-year 2015 relative to its consensus estimate of $1.02/$1.01.
In addition, the firm recently conducted a proprietary survey and after surveying 855 active video game payers, the firm found that 89 percent purchased GTA V.
As of right now, all eyes are on GTA online, as analysts are watching how many current buyers of GTA will subscribe to the online version.
The analyst is maintaining a 12-month price target of $24 per share.
Shares of the company are up 24 percent year-to-date.
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