Market Overview

UPDATE: Deutsche Bank Says Market Underestimating Baidu's Visibility

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On Friday, Deutsche Bank upgraded shares of Baidu (NASDAQ: BIDU) from Hold to Buy and raised the price target from $178 to $229.

The stock is flat in Friday's trading to$160 after spiking to as high as $172.42 in Thursday's post market trading after the company reported first quarter earnings and offered second quarter guidance.

Analyst Alan Hellawell believes the market has “underestimated BIDU's viability and is overly conservative on its growth/earnings outlook.” Baidu should not trade at a “significant discount” versus peers, according to the analyst.

Hellawell is encouraged by Baidu's PC organic traffic, which is “more resilient than expected, and raised 2Q14E revenues from owned PC traffic by 14 percent and acquired PC traffic by 5 percent as:

  • Rising budget from advertisers given “improved algorithm and higher ROI.”
  • More inventories from channels like Tieba.

The analyst expects Baidu's leading research and development capabilities and engineering culture “to help the company remain relevant in the mobile new community.”

The $229 price target is based on “1.0x PEG and FY15-17E EPS CAGR of 31%,” said Hellawell.

Latest Ratings for BIDU

Oct 2015Daiwa SecuritiesDowngradesUnderperform
Sep 2015Summit Research DowngradesBuyHold
Sep 2015Deutsche BankMaintainsHold

View More Analyst Ratings for BIDU
View the Latest Analyst Ratings

Posted-In: Alan Hellawell Deutsche BankAnalyst Color Upgrades Analyst Ratings


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