Morgan Stanley Sees Good Upside Potential for eBay

In a report published Thursday, Morgan Stanley analyst Scott Devitt reiterated an Equal-Weight rating on

. In the report, Morgan Stanley noted, “CFO Bob Swan spoke at the Morgan Stanley 2014. Mr. Swan reiterated that ebay's ownership of PayPal does not constrain PayPal's growth as the marketplace allows PayPal to innovate new products and build adoption (e.g., mobile checkout, cross-border trade, and BillMeLater). The marketplace also provides valuable data that allows PayPal to reduce fraud and increase buyer trust in digital commerce platforms. Going forward, ebay strongly believes that the convergence of online and offline retail through mobile will also blur the line between shopping and payments as consumers and retailers seek personalized and frictionless shopping experiences, which should give the combined ebay/PayPal entity a bigger opportunity to grow together than each could achieve on their own.” eBay closed on Wednesday at $58.86.